Product Desirability.

On a wet and gloomy Friday afternoon our brilliant first year product design students really brightened things up. They ended the week by putting on a fascinating array of work, showcasing the results of their very first assignment. Entitled Product Desirability this is a series of exercises that investigate the physical characteristics of beauty in objects.

Students and staff from other courses within the School of Architecture and Design were invited to the Design Studio in Cockroft Building to see up close what the first years have been doing and ask them about their ideas and insights. Inspiring stuff.