New Futurists’ Alliance: The Pleasure Hunt.

What is the future of pleasure? As individuals, the places and experiences we derive pleasure from change throughout our lives. The same is true of society; we used to derive pleasure from the macabre; freak shows, blood sports and public humiliation.
More common pleasures today seem far less insane and far more humane? Or do they?
What do the things we enjoy (or find taboo) say about us as individuals,or as a society? And what part does design play in this process?

NFA this year is looking for resourceful members that have distinct imaginations capable of outlandish predictions of the future (good or bad), and designing facilities for them.

NFA develops within you the skills to creatively research, test and communicate your ideas. You will learn about character building, creative writing, story telling, social critique, soul indexing, spatial inventories, breaking drawing conventions, inventing new drawing conventions, model making and film making.

Your research will question the relationship between humanity and gratification through
the vehicles of architecture and design. You will speculate about thefuture proponents of (dis)pleasureand imagine and design for this world. This is not a project about simply designing something ‘fun’ – that misses the point entirely, rather you will generate a new world, a scenario that questions the meaning of ‘pleasure’. For example: Some of you might design for a world where humanity has reached pleasure­ saturation, the only way forward is to design a factory for the creation of synthetic-joy.Others might design a secret HQ for a group of rogue pleasure-seekers from wherethey challenge strict authoritarian agendas. Others might facilitate the design and execution of the government owned Instant Gratification Unit.
What fictional world would you create? How do we catalyse and sustain pleasure for the near and far future? What role does design, interiority and materiality play in the determination of [non] pleasurable experiences?

We take pleasure in theeverday occurrence, sin the unknown, but mostly in the process of discovery.